Marketing and Communications Associate - Team Lead
Full-time | Waterloo, ON
We’re seeking a marketing and communications team lead with experience in executing digital and out of home marketing initiatives. In this position, you will be required to lead a small team of marketing and communications associates, executing digital and out of home marketing initiatives that reach our target market and objectives
What is Backpacker College?
Dedicated to college and university communities, Backpacker College® is the go to marketplace for trusted affordable accommodation in college and university communities around the world. We make it simple for students, guests and travelers to find and book furnished rooms on every major platform.
Your responsibilities
Work collaboratively with your team of system admins
Set social media and digital marketing objectives for your team
Set key performance indicators for your team to reach
Generate marketing plans and strategies that align with our corporate objectives
Create and distribute digital content on multiple platforms
Schedule meetings and interview room providers or stakeholders
Meet online and call team members and external stakeholders
Build and maintain relationships with local college and university students, staff and faculty
Develop, maintain and use internal marketing databases, which includes client and prospect information, mailing lists, access to client publications, etc..
Work with campus media relations, including researching, scheduling, hosting, moderating and interviewing
Write and post personal travel stories
Source compelling content stories and videos of your assigned region
Write promotional and advertising copy, proofing, editing written materials
Perform general business and marketing tasks
Requirements
Post-secondary diploma
Degree in marketing, communications, business or another related field
Minimum 1 year experience co-op or internship
Ability to work some evenings and weekends
Ability to work with a team remotely
You have superb listening, communication, and organizational skills
Experience in paid and unpaid social media marketing campaigns
You love to create innovative solutions for business development, marketing and communications