Marketing and Communications Associate - Team Lead

Full-time | Waterloo, ON

We’re seeking a marketing and communications team lead with experience in executing digital and out of home marketing initiatives. In this position, you will be required to lead a small team of marketing and communications associates, executing digital and out of home marketing initiatives that reach our target market and objectives

What is Backpacker College?

Dedicated to college and university communities, Backpacker College® is the go to marketplace for trusted affordable accommodation in college and university communities around the world. We make it simple for students, guests and travelers to find and book furnished rooms on every major platform.

Your responsibilities

  • Work collaboratively with your team of system admins
  • Set social media and digital marketing objectives for your team
  • Set key performance indicators for your team to reach
  • Generate marketing plans and strategies that align with our corporate objectives
  • Create and distribute digital content on multiple platforms
  • Schedule meetings and interview room providers or stakeholders
  • Meet online and call team members and external stakeholders
  • Build and maintain relationships with local college and university students, staff and faculty
  • Develop, maintain and use internal marketing databases, which includes client and prospect information, mailing lists, access to client publications, etc..
  • Work with campus media relations, including researching, scheduling, hosting, moderating and interviewing
  • Write and post personal travel stories
  • Source compelling content stories and videos of your assigned region
  • Write promotional and advertising copy, proofing, editing written materials
  • Perform general business and marketing tasks


  • Post-secondary diploma
  • Degree in marketing, communications, business or another related field
  • Minimum 1 year experience co-op or internship
  • Ability to work some evenings and weekends
  • Ability to work with a team remotely
  • You have superb listening, communication, and organizational skills
  • Experience in paid and unpaid social media marketing campaigns
  • You love to create innovative solutions for business development, marketing and communications