Marketing and Communications Associate

Full-time | Waterloo, ON

We’re currently seeking marketing and communications associates with digital and out of home marketing experience to join the Backpacker College team. In this position, you will be required to execute digital and out of home marketing initiatives marketing initiatives set by your team lead. Individuals who are locals of their community across Canada are preferred.

What is Backpacker College?

Dedicated to college and university communities, Backpacker College® is the go to marketplace for trusted affordable accommodation in college and university communities around the world. We make it simple for students, guests and travelers to find and book furnished rooms on every major platform.

Your responsibilities

  • Work collaboratively with your team of system admins
  • Set and reach key performance indicators for your team
  • Generate marketing plans and strategies that align with our corporate objective
  • Create and distribute digital content on multiple platforms
  • Schedule meetings and interview room providers or stakeholders
  • Meet online and call team members and external stakeholders
  • Build and maintain relationships with local college and university students, staff and faculty
  • Develop, maintain and use internal marketing databases, which includes client and prospect information, mailing lists, access to client publications, etc..
  • Work with campus media relations, including researching, scheduling, hosting, moderating and interviewing
  • Write and post personal travel stories
  • Source compelling content stories and videos of your assigned region
  • Write promotional and advertising copy, proofing, editing written materials
  • Perform general business and marketing tasks


  • Post-secondary diploma
  • Degree in marketing, communications, business or another related field
  • Minimum 1 year experience co-op or internship
  • Ability to work some evenings and weekends
  • Ability to work with a team remotely
  • You have superb listening, communication, and organizational skills
  • Experience in paid and unpaid social media marketing campaigns
  • You love to create innovative solutions for business development, marketing and communications